What can businesses learn from comedians?
5 Principles of Financial Wisdom:
- God owns it all. Psalm 24:1
- Set Long Term Goals. Proverbs 16:9
- Spend less than you earn. Proverbs 13:11
- Avoid the use of debt. Proverbs 22:7
- Avoid a consumptive lifestyle. Ecclesiastes 5:10
What… comics and business? You must be joking? Maybe or maybe not; stand-up comedy is the most capitalistic of all the arts when your currency is the laughs you get from the audience. Comics view their routines with a metric called Laughs Per Minute (LPM) and the goal is at least 4 to 7 laughs per minute. If you think about that small of a time frame and the writing and performing skill it takes to achieve that… then read on to what comics can teach us about business and finance. I just returned from the Christian Comedy Association conference and here are just a few things that we learned:
Rik Roberts taught Us:
Impact over Image: It’s about your impact over image. You could have the “best,” brand but if you do nothing with it for the cause of Christ, it’s pointless.
Completion over Competition: It’s about completing YOUR race that God has given to youand not in competition with one another. It’s important to HELP your competition get better. In the comedy world, it’s giving a tag to a joke or an alternative punch line. In business, maybe it’s knowing your competitor is having a personal issue and you helping them fulfill an order. Maybe in your personal life, it’s not only praying for someone, it’s serving someone.
Ken Davis taught us:
Live like nothing to prove:Know that God will do all the proving through you.
Live with nothing to hide: He who is enslaved to the compass has the freedom of the seas.
Live with nothing to lose: Don’t live to gather what you cannot keep.
Nazareth taught us:
- Prayer: honor God in all your show (or business or personal finance).
- Work hard on your craft (always be learning and growing in your skill).
- Tell everyone what you do for a living and for people.
- Market, Market, Market: Snail mail, email, social media. Put a sticker on their kitchen sink if you want.
- Give money not chocolate to those that help promote your business.
- Ask for referrals.
- Stalk your future clients.
- Get sponsors for the free gigs you do.
I hope you enjoyed these quick lessons and that you can use them in your daily life. Make sure you make time to laugh.